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Mr. Kim at once will feel like an alien landing in Abu Dhabi for the first time and immediately be recognized for having the same identifiable counterparts of that it has known all along. With the advantage that this segment is a deeply rooted cultural phenomenon in international dining, yet incredibly sparce in the UAE market, Mr. Kim will enter the market at the peak of the Korean and Japanese popular culture and designate itself in pole postion of all future Japanese Concepts in Abi Dhabi and the Middle East.

The birth of this project is deeply personal and comes from someone who has lived in Seoul, Korea as a young adult and also has obsessively watched the evolution of Japanese Cuisine through the lens of a fine dining chef from New York City that grew up in Los Angeles, Ca., the second biggest epicenter of Japanese Cuisine outside of Japan.

Mr. Kim’s central goal as a concept is to shine a spotlight on the history of Japanese dining by emphasizing not only the ingredients and the staple menu offerings, but to blast down like a moon lander onto Abu Dhabi, the ingredients of the EXPERIENCE that is Japanese Mr. Kim dining as we know it in Apkujung, KangNam, Ktown Los Angeles and 34th Street in New York City.

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